The anxiety behind your success built the company. It doesn't have to run it anymore.
A group for founders and business owners — eight of you, one method, and the pressure finally coming off while the edge that built everything gets sharper.
You built the company. You won the game.
So why can't you shut this off?
You handle pressure that would capsize almost anyone else. But most mornings, before your feet hit the floor, there it is. Work keeps you ahead of it — until you slow down and it catches you again.
It shows up as the overworking, the proving, the control, and the quiet dread that everything will collapse if you stop pushing forward. They look like separate problems. Underneath is one thing: a dam you built long ago so you could keep achieving. Success rewarded it — but every win added water, and now the pressure is rising.
Keeping it private never kept it out of the business.
“I highly recommend him to any leader who is succeeding on paper but running on empty.”
The Waterfall Method — and what changes
A year in two six-month cycles. You start with Healing, and it opens into the growth that comes after.
See the dam
Find the rule you built the dam around — the one hiding inside your strengths.
Open the gate
Lighten the load and digest what you've been holding back, at your pace.
- Know your triggers, and steady yourself when pressure hits — so a hard moment doesn't run your whole day.
- Make important decisions from clarity, not dread.
- Prioritize what actually matters, and put down the commitments that drain you.
- Prevent or recover from burnout.
Let the waterfall flow
The energy you spent holding it all back comes home. Your edge comes back sharper.
Harness the power
Rebuild your business, relationships, and life around who you actually are.
- Know your unique strengths, and build your work around them.
- Lead and delegate so the business runs without running through you.
- Master the relationships that matter, at work and at home.
- Build a community that supports and pushes you — starting with this room.
“When I started with Matt, I'd been struggling with anxiety for a long time. With his support, I learned to manage it far better. That shift changed my life.”
You keep everyone else okay. This is the room where someone finally has your back.
Everyone in the room has built an amazing business and carries the weight that comes with it — people who truly get it. It isn't networking, but the bonds run deep: in past groups, members have become each other's closest collaborators and business partners.
And what's said here stays here. Confidentiality is part of the agreement every member signs.
I've never felt uncomfortable telling Matt anything. And that's not hyperbole. If you're a professional trying to grow and get to the next level, Matt's guidance is like a cheat code. But it's not an unlimited lives cheat code as you have to do the work!
Matt has been a game changer for me. Running a local business is tough — stress comes with the territory. To keep my drive and love for what I do alive, I've turned to Matt's advice time and again.
Matt is a skilled entrepreneurial coach, blending his background in psychology with the practical matters of starting and growing a business. Matt is a skilled workshop leader whose abilities to articulate key concepts in understandable ways and keep the group engaged and energized are invaluable.
Two co-facilitators, every session
Matt Swartz
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A licensed therapist turned executive and leadership coach. Matt has spent fifteen years working at the root of what drives high performers, helped scale a practice from two clinicians to sixteen, and built the Waterfall Method by walking out of his own anxiety first.
Chris Freeman
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Chris has spent his career developing leaders and leading teams and communities. His gift is relationship — people feel safe with him fast, and they tell him the truth. If you'd rather talk before you join, Chris is who you'll talk with.
Leaders who've done this work with Matt
The work we've done together has given me a level of clarity and self-awareness I never thought possible. Today, I feel more grounded, more connected to myself, and more excited about the man I'm becoming.
Matt gave me the confidence to set out and discover a whole new world — one where I can be my true & unapologetic self, operate & lead at the highest level and be fully present & completely fulfilled every day.
He's a coach, mentor and friend all in one… Matt's unique approach to coaching is without a doubt what's helped me the most in my life and career.
From Matt's one-on-one coaching clients.
Start where you're ready
Eight seats, and the room is filling now — when it's full, there's a waitlist. Apply, and if it's a fit you can enroll or have a conversation first. No hard sell.
- The weekly room, live
- Your assessment + a 1-hour debrief with Matt or Chris
- Every session recorded, yours to keep
- A private community between sessions
- Everything in the 6-Month, for both cycles
- Plus a midpoint one-on-one with Matt or Chris
There's a deeper version — one-on-one with Matt or Chris across the year. If that's where you're headed, we'll find it on the call.
The 14-day guarantee
Your 14 days start at your first session. Show up to every session in that window and do the work we assign, and in that time we'll map your dam — the rule holding it in place, how it shapes your leadership, and what it costs you. If you've done both and you're not confident this is right for you, tell us before day 14 and we'll refund your investment. This is a satisfaction guarantee about the clarity you get — not a promise about symptoms.
Good questions leaders ask
Is this therapy?
No. Matt began as a licensed therapist, but the Assembly is coaching — we work at the root of the pattern running your business and life, not on a diagnosis or treatment. If what you need is clinical care, we'll help you find the right support.
Do I apply, or can I just pay?
Both. The application is a short fit check (about two minutes). If it's a match, you can enroll right away, or book a call with us first — whatever you prefer.
Is the group enough, or do I need one-on-one?
Most of our founders end up doing individual and group work in tandem — that's the fullest version of the method. Plenty start with the group alone and find it so valuable they add one-on-one within the first month. And if you're working to a budget, the group on its own is a real, honest place to start — we'll help you find the right fit, no pressure.
What if I miss a Monday?
We expect you at most sessions — the room works because people show up for each other. When life gets in the way, the recording is waiting for you.
Will I have to share in front of everyone?
You share what you choose, when you're ready. It isn't a hot-seat room — and most people find they want to talk sooner than they expected.
Release the anxiety. Sharpen your edge.
You've carried this alone long enough. Bring it to a room where you can release it.
Apply to joinCoaching, not therapy or medical treatment.